Bloom | Herbal Tea

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About Bloom

Mashreq is an Egyptian company for business development with 30 years of experience in the FMCG Market. In 2021, Mashreq launched Bloom, a new promising herbal infused tea brand on the rise. Bloom was launched to fulfill the means of finding both physical and mental well-being, to actually ‘bloom from within’. Bloom values self-love, it emphasizes on the necessity of taking some time off for yourself, for both nourishment and relaxation.

Logo Concept

The icon communicates the blooming plants that sprout out of the ground.

The concept is an amalgamation of nature integrated as a leaf in the letter “B” and enclosed in the shape of a circle. The leaves symbolize nature, deeply rooted with

the letter B in a circle to communicate the everlasting bond that binds the brand to

nature, which differentiates Bloom and makes it original.

This is a direction where Bloom is communicated as an organic, refreshing,

and premium brand.

The Digital Painting style is used to make the packaging look realistic

and eye-catchy.

The pastel color palette evokes calmness and relaxation. Bonding feelings of earthiness and peacefulness to create a grounded sensation which conveys the main message, attaining mental and physical wellness.