>>> "PSA in a Day" project; creating a 30-second PSA in less than 24 hours. Student work.
In order to raise awareness in a meaningful way, I homed in on the cute, lovable side of our disappearing friends. Using simple illustrations, an electrifying, warm palette and purposeful, to-the-point language, I crafted a message that would hopefully not only attract audiences but move them to action against the mysterious and dangerous loss of honeybees that concerns us all.
