Keys to Work New Identity

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As a visual communication student at the Herron School of Art and Design, we are paired with a real client for a semester to identify how we can use design to help them improve. Our client, Keys to Work, is a staffing company that needed a new identity. After doing research, competitive analysis and creating audience profiles, we decided the new identity should express the passion and commitment Keys to Work has for what they do. We wanted to create a balance between emotional appeal and rational argument for why a business should choose Keys to Work for their staffing needs. We redesigned their business cards, letterhead, logo, website, and marketing materials as well as helped re-write their mission statement.

When we presented the work to them, they were very impressed and excited to use their new identity.