Ogilvy Hong Kong 2008
The HKJC Mark Six Lotteries is a weekly draw where players pick numbers in the hope they’ll win the jackpot.
Jackpots often reach the millions of dollars, making the winners instant millionaires and able to afford things they could only ever dream of.
The campaign utilized the actual entry forms or tickets. Players mark their numbers on the ticket.
The idea shows tickets where the picked numbers form things that are within reach to winners.
Such as a mansion, a classic car or a diamond necklace. The line reads ‘Numbers add up.’
Clio 2008
Bronze - Poster Campaign
Bronze - Poster Campaign
One Show 2009 Design
Bronze Pencil - Collateral Design/ Pop and In Store Campaign
ADFEST 2008
Bronze - Poster Campaign
Finalist - Poster Single
