Vodafone Club is the first loyalty program that offers discounts to non-telco brands to its users. The creative idea was to use the known symbol of the Vodafone network (a red beam) and bring it to life as an symbol of connecting people to the things they love: discounts to millions of things.
Agency: McCann Bucharest
Copywriter: Alecsandra Popa
Art Director: Delia Raicu
Creative Direction: Ruxandra Papuc