Les 400 coups is a children's bookshop located in Le Havre, France.
The logo of the bookshop is inspired by a famous scene from François Truffaut's film:
Les 400 coups, where children are trying to get to the other side of a wall.
The idea of breaking away from order, which is what the expression 400 Blows evokes, with imagination, play, movement and freedom as the key words.
The colours and arches are graphic forms that preserve a neutral identity, while suggesting a dynamic, which echoes the visual diversity offered by the bookshop.
Logotype
Business cards
Bookmark
We created six characters to evoke the future public of this bookshop.
Characters from which stamps have been designed for use by booksellers
(for their communication tools or recommendations to readers or for gift wrapping).
Characters
Stamps
