Extraordinary DOOH (digital out of home) experience made for Xiaomi.
The concept was to emphasize the main feature of this smartphone or the super fast charge in 22 minutes.
We have created a journey of the telephone playing with architectures and perspectives using the anamorphic technique that can be enjoyed from a specific point of view.
Credits:
Client: Miyagi for Xiaomi
Executive Producer: Raffaella Roccella
Creative director: Tai Yuh Kuo
Creative & 3D artist: Elia Gardella
3D model: Tommaso Montepoli
3D Artist: Mario Ruggiero, Valerio Bosi
THANKS!
