Selling delicate women's apparel to the men who dread the in-store lingerie buying experience, by letting them undress some of the world's most beautiful women.
Ads in men's magazines direct men to download the "Undress Me" app. Across town, and in publications, men see ads of fully clothed Victoria's Secret models.
Using the "Undress Me" app, with the swipe of a finger, the models can be undressed, revealing the Victoria's Secret lingerie.
The user is given an option to buy the items featured on the model and other VS items.
Users receive personalized messages of thanks from the models the next day.
