Project Brief:
Founded in the Nordics and currently present in up to 12 countries, Ferratum provides quick and easy loan solutions for customers around the world – Uncomplicated finances for everyone. Under this statement, we decided to propose a bright new angle to the product, creating a series of illustrations to reflect part of the values, feeling and vibes of the brand.
Concept:
Over the years, we have been delivering our main campaigns as short films, creating stories with people and actors on realistic scenarios. We realised we always had a couple of characters that represent the values of Ferratum, a "brand persona" concept. Following this, we decided to add a certain amount of features based on our current and potential customers and as result, we developed Fergie and Matti, the Ferratum couple, a fresh and down-to-earth pair that exemplify part of our identity.
Approach:
Through clean illustrations and specific seasonal occasions, we have developed our main couple in an elementary, uncomplicated yet bright and delicate style. With a Nordic sense of elements, fashion and finishes, we introduce our characters on daily scenarios. The final assets have been delivered to work on social media, banners and landing pages.
The approach was a balance between real human features during the character development by our illustrator and the playfulness of the final outcome. As a result, we bring a more creative way to convey our messages, translating the Ferratum values and premises to an appealing visual representation that could be memorable with our customers.
2021 – Helsinki, Finland
Head of Content: Evelin Ojamets
Concept – Art Direction: Ebbani Reyes
Illustration – Teo Bichinashvili
Graphic Design: Joël Petzold
Head of Content: Evelin Ojamets
Concept – Art Direction: Ebbani Reyes
Illustration – Teo Bichinashvili
Graphic Design: Joël Petzold
