STARTING POINT
With the 'Recycle Your Boots' project
you can give a second life to any pair of boots.
Even to those from our competitors.
IDEA
Launching Tecnica's project
'Recycle Your Boots' leveraging
on the communication of the brand competitors.
A week before the launch of the initiative,
we will create some hype among the community
by commenting the posts of the brand
competitors’ ambassadors.
Executive Creative Director:
Alessandro Sciarpelletti, Daniele Piazza
Creative Director: Paulo Gonzalez, Mattia Lacchini
Mid-Weight Art Director: Giulia De Chirico
Junior Art Director: Emma Bertinotti
Mid-Weight Creative: Lorenzo Canazza
Junior Creative: Marta Berardini
Writer: Ludovico Valori
Account Manager: Matilde Negrini
Senior Account Executive: Guia Predella
CDP: That's Motion
