A slice of sunshine from Matane to Montreal - Fresh new look, same great flavour.
Gaspésien is a proudly local brand, established in Matane since the early '70s. Known for its signature cretons, the company has over thirty products distributed in all major grocery stores across Quebec.
The new positioning and identity redesign are meant to increase brand awareness throughout the province, with an emphasis on the metropolitan region.
Inspired by the cheerful nature of the Gaspésiens, we shined a bright and warm light on all the brand's variations: from the new logo to the website, including photography and brand messaging.
CREDIT
CLIENT
Les cuisines Gaspésiennes ltée.
Les cuisines Gaspésiennes ltée.
DEUX HUIT HUIT
GESTION DE COMPTE: Rebecca Dziedzic
GESTION DE PROJET: Rebecca Dziedzic
STRATÉGIE DE MARQUE/CONTENU: David Fuenzalida
DIRECTION ARTISTIQUE: Anne Sylvestre, Julien Baveye
MOTION DESIGN: Julien Baveye
DESIGN WEB: Xavier-Cédric Gareau-Bergeron
CONCEPTION-RÉDACTION: David Fuenzalida
PHOTOGRAPHIE : Virginie Gosselin
ASSISTANCE PHOTOGRAPHE: Audrey McMahon
STYLISME : Karine Lapointe, Heidi Bronstein, Daniel Chen
MODÈLE: Gaëlle Da Silveira
COIFFURE ET MAQUILLAGE: Claudine Jourdain
MIX SONORE: Carl Sylvestre
ILOT stratégie + gestion de marque
CHEF DE MARQUE : Amélie Leclerc
DIRECTION STRATÉGIQUE : Guillaume Mathieu
COORDINATION DE PROJET : Audrey Dubuc
INFOGRAPHIE : Joelle Montembeault
