Where is the Bathroom?
In Latin America, more than 89 million people don’t have access to basic sanitation, which translates to increased disease and lower quality of life. With statistics so high and a problem so unimaginable, we decided to raise awareness by getting people to experience it instead. “Where is the bathroom?" was a fully equipped apartment for sale, with only one thing missing. Then, we invited people to tour the apartment, surprising them with the absence of a bathroom, allowing them to reflect on the impact of not having something so essential, that is usually taken granted. Everything was then documented and shared with the world, so that others might join Kimberly-Clark’s initiative, to restore bathrooms for over 5 million people, and counting.
