Halls is a popular mentholated cough drop brand that needs no presentation. The slogan of its last campaign was "Breathe for it", referring that last breath holding before taking an important step.

In this case, the campaign was focused on young people between 18 and 35 years old, therefore both the advertisement and the storyboard we made show different situations in which someone of that age "breathes for it".

Originally, it was planned to make 4 separate stories and 3 "pre-rolls" for social media. However only a single piece was created interconnecting the four stories.

EXAM: Before starting an important exam, the student "Breathes for it".

GAMING: Before playing that last meaningful ranked game, the gamer "Breathes for it".

KARTING: Before that exciting experience with friends, the daredevil "Breathes for it".

MEETING: Before taking that call that will make a difference, the worker "Breathes for it".

TRAVELLING: Before taking the first step on his life-changing trip, the backpacker "Breathes for it".

PRE-ROLL 1: Before exercising.

PRE-ROLL 2: Before playing in a concert.

PRE-ROLL 3: Before gaming.