The redemption card in Yuandaodao Online Class is a gift card used by Yuandaodao to maintain its brand image and contact public relations. Brand design is the most challenging. From the design point of view: a highly unified brand image; from the process: a high degree of restoration, and familiarity with packaging methods and material characteristics. It formed an object that looked pretty good. The surface is three-dimensional, this involves many objects, the designer/branding/upply chain/factory. Of course, the point is that designers, as the executors and implementers of projects, are often dissatisfied with the prints and cannot be produced. We need to judge the paper craftsmanship by ourselves.
猿辅导网课兑换卡是猿辅导在维护品牌形象和联络公关关系时所用的赠送型礼品卡。 在做品牌类的设计时最具有挑战的是，从设计上：需要高度保持统一的品牌形象；从工艺上：需要高度还原设计，且熟悉包装方式和材料特性。从平面图到落地该项目历时几个月，平面设计部分提案近20稿。更大的挑战在于怎么把看起来还不错的平面图落地成一个看起来还不错的实物。平面变成立体实物，这个过程牵扯到很多个工种，设计师➡️品牌方➡️供应链➡️工厂。当然，最主要的是，设计师作为项目的执行者和实现者，需要对设计图纸张工艺有着自己的判断。很多时候打印的不满意，并不是工厂做不到，而是我们设计师自己不够了解工艺。 为了作出一个有高级感的卡和包装，尝试了以下的方式。黑色信封是黑卡纸上压制一种图案，让纸摸起来更有质感，搭配烫银logo。黑色信封不是传统的折叠方式，而是纸张对折，上胶处隐藏在里面的方式，从外面看不到粘连的部分。用卡片从右抽拉出来，卡片采用两张白卡拼合方式，一面白卡上印猿辅导橙的方式，橙色这面的底纹印有猿辅导英文logo作为暗纹，logo大小多次打印确保在有纹路的纸上能清晰印出来。白卡那面放置了“主角”礼品卡。在礼品卡的下方隐藏印制二维码，方便使用者在兑换过程中遇到问题可以找到工作人员。
