Abacus is the leading software development company in Switzerland. They came to us to create new visuals for their website and social media.
Inspired by mechanical and mathematical movements, we created the Abacus Series from the most figurative to the most abstract situations.
Our focus was to work on minimal sets that allow to show in a singular way the harmony of the composition. Making the complex simple.
As a second level of graphic language, we developed a set of elements based on the components of the abacus: The Sliding Counters.
The combination between them allows to create vast possibility and combinations.
We explored experimental and disruptive sound layers to highlight and enhance the motion and the mood.
Concept, Direction,
Design & Animation: Hup Studio
Client: Abacus Research AG
Sound Design: Dany Perez
Year: 2021
