United Airlines needed a campaign to introduce their newly designed, more spacious business class. This idea described how wonderful it would feel to have more room and (as it was aimed at businessmen and women) compared that to unfavorable office situations.
OPEN ROAD AT SUNSET, PETROL TANK BETWEEN YOUR KNEES, TRIUMPHANT RESCUE FROM THE OFFICE CESSPOOL AND WATERCOOLER BACKBITING.
This is how our new, more spacious Connoisseur Class will feel to you. To find out how to reserve your space, call us on 0181 990 9900 (0800 888 555 from outside London) or see your travel agent.
A LONG DELICIOUS GLASS OF SOMETHING COLD AFTER A HUMOURLESS CONSORTIUM OF STEWED COFFEE IN AN AIRLESS BOARDROOM.
This is how our new, more spacious Connoisseur Class will feel to you. To find out how to reserve your space, call us on 0181 990 9900 (0800 888 555 from outside London) or see your travel agent.
A COOL COMMODIOUS SILK DRESSING GOWN AFTER A MONTH OF STRANGLING IN A CRAMPED, STICKY BUSINESS STRAITJACKET.
This is how our new, more spacious Connoisseur Class will feel to you. To find out how to reserve your space, call us on 0181 990 9900 (0800 888 555 from outside London) or see your travel agent.
SOFT, ROOMY, DOG-DELIVERED SLIPPERS AFTER AN ETERNAL DAY OF SUFFOCATION IN BRAND-BLISTERING NEW BROGUES.
This is how our new, more spacious Connoisseur Class will feel to you. To find out how to reserve your space, call us on 0181 990 9900 (0800 888 555 from outside London) or see your travel agent.
