BR - Sundae's Air Surprise
This is what I did for Design and marketing project.
Objective of this campaign is to increase Baskin-Robbins sundaes market share from competitors.
What I want to highlight is to enhance Baskin-Robbins specialities that competitors do not have.
To underline Baskin-Robbins broad range of their specialities (flavours) to family consumers.
Ideas :
Baskin-Robbins will hold an event, that is family outing with hot-air balloon.
Family group will enjoy a free-ride hot air balloon by purchasing Baskin-Robbins family package.
The hot air balloons are surrounded by flavours balloon (flavour color for each balloon). Half way, we will release all flavours balloon and it will spread through the city. Some of the balloons have voucher to enjoy free sundaes or get discount for sundaes. So if lucky, people can get the vouchers for free.
Sundae's Air Surprise logo
Family Package; ideas come from Hamper Ice bag. It can fit 3 sundaes portion and keep it frozen.
Poster design.
Event Guide.
Map to destination
Google doodle
