The Details
The brief given was to design the identity for the end of year design show. The identity needed to be able to look good with all types of student work and have a theme that united a variety of students and industry specialists.
(Command+New) App
The Concept
I came up with the concept of computer shortcuts as something that both industry specialists and design students have in common. The name (Command+New) is the mac shortcut for creating new work, and represents a new generation of design work.
___________________________________________________________________________________
For the show two products were created. Firstly, an app for visitors to the exhibition with a database of students which eliminates the need for business cards. Secondly a system of guerilla sticker advertising with QR codes for students to self promote with, in conjunction with a Google maps page.
QR Code Stickers
