Brief
CAFFEINATION is a Well-Known Coffee Shop in Al-Khobar KSA established back in 2019. In Jan. 2020 we were asked to work on the rebranding of CAFFEINATION.
The challenge was to keep the recognizable persona of CAFFEINATION while designing a whole new visual identity.
Its artsy, aesthetically captivating viewers from a wide range of coffee enthusiasts.
We designed conversing elements and illustrations that was very fun to work on, we hope it’s fun to watch too..
That gold shade is essential when we talk bakery and coffee, complemented by the fresh greens and opposed by that significant charcoal black .. all of that screamed CAFFEINATION!
Who can say no stickers?? .. Not us.
Smart usability and simplicity were key requests in the packaging design process … Life is complicated anyways.
After all, Caffeination ain’t just a coffee shop, It’s a life style that you get addicted to.
Photography and videography credits goes to
ANAS ELFAWZAN
&
NOOR
