Furniture Brief: Create a new furniture brand

 

 

Folds is a premier furniture company specialising in furniture for small places by incorporating the latest space saving technology. The name Folds plays on this idea of furniture that folds away to save space, and is one of the types of furniture that the company would sell.

 

I have designed a company specialising in space saving furniture as I believe there is a gap in the market for this product and an increasing demand. Property is getting more expensive especially in city locations; therefore people have to live in smaller spaces to live in prime locations. My product will be aimed at young adults 25-35 primarily work in cities around the UK such as London where flats are small and one room many be used for multiple purposes.