LaCroix Sparkling Water
PASSION PROJECT* I do not own the rights to the LaCroix brand and this project was created for fun.
It's every graphic designer's dream to refresh the LaCroix branding... Here's my version of what that could look like. LaCroix currently has a strong, recognizable logo, but I felt it could use a modern tweak. I kept the rich, navy blue color and let it dominate the brand refresh. To me, the navy blue is the most recognizable aspect of the LaCroix brand.
I added unique and vibrant patterns to the packaging to provide some organization. LaCroix has three lines of products; Core, Curate, and Nicola. Focusing on Core and Curate, the pattern determines the line and is easy to spot at a glance, making the customer's shopping experience seamless in choosing a LaCroix product. This also allows the customer to grow closer to the brand and develop favorites.
I added unique and vibrant patterns to the packaging to provide some organization. LaCroix has three lines of products; Core, Curate, and Nicola. Focusing on Core and Curate, the pattern determines the line and is easy to spot at a glance, making the customer's shopping experience seamless in choosing a LaCroix product. This also allows the customer to grow closer to the brand and develop favorites.
