We Help Pets Thrive
Stella & Chewy’s approached Farm Design to design a brand extension for their new kibble line. Aptly named WILD RED, the product offers optimal food for dogs based on their ancestral diet. The challenge was to introduce a new and unique architecture to their current packaging system, while still be recognizably Stella & Chewy. Because shop-ability for consumers is key, creating clear brand and product zones enabled us to deliver a logical, emotional and utility story.
Inspired By The Wild
In name and concept, Stella & Chewy’s WILD RED philosophy delivers optimal food for dogs based on their ancestral diet. Leaning on the pristine wilderness aesthetic, Farm Design captures the rugged and
untouched through custom illustrations while leveraging the iconic Stella & Chewy brand red.
