Brand Relevance for Post MCO Campaign 2021

In the midst of Covid-19, Decathlon needs to focus and stand out to create brand engagement with the public, not just by being different but by being both physically relevant and emotionally importantto people.

Featuring the song, I like to move it,

sharing the vibes and encouraging people to move anytime, anywhere.

MOVING can strengthen muscles, improve stability, balance, coordination, build durable and denser bones, etc. Just move and avoid inactivity, stay healthy without restricting your creativity of moving! Shall be no limitation, just move it, as simple as that, no requirement.