2019 NEW "HENNESSY DECLASSIFIED" IN HANGZHOU

2019 “解碼軒尼詩”互動體驗展杭州站

2020 Event Marketing Awards-Best Public Event-Hennessy Declassified 2019, Hangzhou-Bronze

這一次，我們設計了更多的互動體驗，為大家視、聽、味、觸的全方位的立體享受，打造沉浸式的干邑探索之旅！

This time, we created a more interactive & multi-sensorial Hennessy world than ever, to further engage guests with the brand and explore the deep secrets of cognac. All started with the magic key!

The rendering

邑園漫步

A WALK IN COGNAC

八代傳奇

The Wall of Legend

踏進時光之門，“八代傳奇”展區中，聽見&看見軒尼詩254年傳承至今的歷史，探秘軒尼詩家族世襲八代的不傳之道

Listening and turning the pages to read about the 254 years of Hennessy legacy to unfold the stories behind Hennessy’s values, ethics, and philosophy.

邑探究竟

Infographic Wall

蒸餾的奧秘

Art of Distillation

窖藏的秘密

The Heart of Hennessy

走近樹林叢中，在軒尼詩傳世釀造技藝之源，感受每一個橡木桶裡經過凝聚超過兩個多世紀的赤誠匠心，探索干邑熟成的藝術

Entering into an infinity luminous forest to reveal the secrets of the maturation & aging processes hidden behind the barrels.

無聲的品鑑

Time for Decisions

加入軒尼詩酒莊神秘委員會，成為品鑑員，通過沉浸式的表演，了解到生命之水的品鑑、甄选和決策複雜而神秘的過程

Walking into the mysterious white-house is like joining an immersive theater. Guests were welcomed by the Tasting Committee to reveal the exclusive selection of the Eaux-de-Vie.

尋味識酒

Guided Tasting

想知道干邑和食物的搭配秘密嗎？為了讓來賓們能夠親自尋求答案，我們設計了3D餐盤投影，把精選出的杭州名菜，西湖醋魚、紅燒肉、蛋黃青蟹的製作過程投放在餐盤上。隨軒尼詩品牌大使觀色、聞香、品鑑，探究干邑配餐“金律”，領略干邑與美食的奇妙碰撞

What is the secret to pairing cognac and food? To engage visitors to find answers themselves, we used the 3D visual mapping to project the cooking process onto the dining plates, meanwhile having the joy of smelling the cognac.

X.O七重奇境

X.O Tasting Theater

在【X.O七重奇境】體驗區，觀看著名導演雷特利·斯科特的《七重奇境》為軒尼詩X.O打造的超現實感官世界，端起手邊的軒尼詩X.O踏上七重感官之旅

In this stylish theater, guests could watch the latest stunning branding film “The Seven Worlds” while tasting the cognac.

入夜時光酒吧

Sunset Bar

想知道我們特別安置的秘密酒吧嗎？穿過電梯去到另一邊，我們的入夜時光酒吧就藏在那裡哦。坐在舒適沙發上，慢慢品味人氣調酒師調配的雞尾酒，我們的解鎖旅途由此接近尾聲

Want to find our speakeasy bar? Visitors should pass through elevator door to the other side where the sunset bar was hidden behind. A sip of the new Sunset Cocktail in a lounge room was the best way to finalize this Hennessy cognac journey.