BRAND IDENTITY CONCEPT FOR THE ARMENIAN TENNIS FEDERATION
The Armenian Tennis Federation, is the regulating body of tennis in Armenia, governed by the Armenian Olympic Committee. The headquarters of the federation is located in Yerevan. The Federation was established in 1940. It oversees the training of tennis specialists and organizes Armenia's participation in European and international level tennis competitions. The Federation is a full member of the International Tennis Federation and Tennis Europe. It manages several tennis clubs across Armenia and organizes annual tennis tournaments.
The Federation also manages the Armenia Davis Cup team, which itself sends tennis athletes to participate in the Davis Cup. Meanwhile, the Armenia Billie Jean King Cup team, also managed by the Federation, is responsible for sending athletes to compete in the Billie Jean King Cup.
The Federation also manages the Armenia Davis Cup team, which itself sends tennis athletes to participate in the Davis Cup. Meanwhile, the Armenia Billie Jean King Cup team, also managed by the Federation, is responsible for sending athletes to compete in the Billie Jean King Cup.
Designer: Arman Harutyunyan Date of creation: 2021 Country: Armenia
Inspired by the shapes of tennis ball and court with combination of stylized letter A (for the word "Armenian"), the mark uses a perfect triangle as a base. The colors of the logomark represent the colors of hard and clay court surfaces and the tennis ball color.
The logo conveys a sense of dynamics and passion.
The logo conveys a sense of dynamics and passion.
