In Colombia, less than a half of the population is skinny. Even so, the fashion industry has closed its collections to these body types, generating low self-esteem in plus-size women. That’s why we created an inclusive collection to empower them and most importantly, remind them that what is truly essential is beyond the size.
Agency: Leo Burnett Colombia
Client: Falabella
General Creative Directors: Juan Romero ¨Tiko¨ y Andrés Restrepo ¨Lama¨
Creative Directors: Camilo Urrutia
Graphic Designer: Andrea Cifuentes
Copywriter: Valentina Pérez
Account executive: Alejandra Moreno
Photographer: Crimsoncrazed
Ilustration: Melisa Amaya
Dirección - Guion - música: Jay Corzo
