An animatic created as part of an Imagemaking project in college. The brief asked for a would be 30 second TV ident on a certain topic, in this case "anti diet". The imposed limitations were that it had to be completed within Keynote, which means it essentially had to be a slideshow and shifts the focus onto the visual language, rather than flashy effects. The concept taken was to make curves desirable with a tongue in cheek attitude, which is further enhanced by the choice of audio.
Considering online publication, it is unfortunate that the brief asked for 1024x768px dimensions. Sincere apologies for the lack of proper HD.
Selected slides:
