Secretlab SoftWeave® Plus.

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Softer. More breathable. Even more durable.

A more advanced version of our best-selling SoftWeave™ fabric, SoftWeave™ Plus takes inspiration from performance footwear. A new structure comprising interlacing loops of high-strength yarn fibers allows for smaller details to be incorporated into each and every stitch. Stay cool all day with a technical fabric engineered for softly textured comfort under the skin.

COLOURWAYS

The Second component of this video is the colourways. As we are exploring new colours of Softweave Plus we aim to showcase this in exciting and playful ways. This calls for a new and innovative approach to match cutting between the different products. With the gradient colours possessing a prominently light tonality, we look to craft light and muted backgrounds to mimic the palettes of each chair.

BREATHABILITY, DURABILITY, 3D GRADIENT KNIT

We would like to incorporate more of these elements into the introduction of the film but not as a key focus. By introducing these elements we showcase once again the beautiful tri-weave design that creates the Gradient knit as well as highlight the strength and durability of the fabric. The colourway element will be incorporated into this portion of the film to introduce the colours of the Softweave Plus.

Matching cutting will be used to jump between different colour variants and backgrounds to bring a more playful notion to the story. Fast cuts and energetic transitions will bring the materials to life taking inspiration from that of google and apple branded content for colourways, but with a twist of technicality.

Others R&D stills Render