During my Master Degree in Worcester UK
i had the chance to rethink the look of their monthly newspaper The Voice.
The challenge was to make it more appealing for the main target audience, the students,
and to give the articles a fresh and punchy look.
Key points that were changed:
-first page now has more content and related content of what you cand find inside the newspaper
-the logo is bigger and together with the title of the newspaper create a bigger impact. Easy to remember.
-the big featured picture on the cover makes everything worth taking a look
-big titles, big and bolder fonts for more impact and personality
-clean & fresh look
-social media integration (poor due to print medium)
-typography refresh: not to many families of fonts. two families with variations so everything looks familiar and easier to read.
