Situation
We were contacted from Iraq 🇮🇶 by Mr. Mohamed | Al-Namaa Group Marketing Manager. They were facing a major problem as they've been more than 75 years of success in the market without any branding or Visual Strategy!!
They were having only one company, El-ezza.
75 years ago, El-ezza started by only selling Ready-Mixed Concrete. Through decades, El-ezza started to conquer many different fields. they started first by being the pioneer of the construction field with all its services, Concrete, GRC, Chemicals, and more.
They grew bigger, and they decided to invade 2-new different aspects. The Plastics and Agriculture & Livestock.
So, They Contacted us to help them with the Business & Brand Consultation Service.
They were tight on budget that's why they preferred to go for an internal option for
Logo mark at first 🙃 (Wait till the end)
So, They Contacted us to help them with the Business & Brand Consultation Service.
They were tight on budget that's why they preferred to go for an internal option for
Logo mark at first 🙃 (Wait till the end)
That's where "Al Namma Group" came from. As the company got a larger board and investors.
So, We helped them to solve that by creating Al-Namma Group. (They chose the name and how the icon should look like, Arabic lettering)
El-Namma Group was founded to be A Large Corporation. El-ezza was acquired by it to maintain the Market Equity of El-ezza which has been more than 75-years at the market with major success and fruitful word of mouth.
Here you are a mind map, to declutter things 😅
After That, El Namaa Corporation decided to have their internal job with the logo mark.
Unfortunately, The job needed enhancement. The Mark was not balanced, The Guideline and the pattern was not based on research or what they do. so they asked for The Brand & Visual Identity Building. and we helped them to craft what the did!!!
Here you see how we started to craft every thing with details, They loved one project we did before, you can check it here, so we worked on the research, making the mark more balanced, modern, and creating a Modern Style for them
Every Single piece here has a reason and a meaning!!
