"Finance companies typically seek to portray the core values of trustworthiness, strength, and maturity. The choice of typeface is key to the kind of image you’ll project: bold and well-recognized font can speak to your
experience and tradition; a modern font can speak to a more tech-enabled banking experience; a softer one can speak to your human side and dedication to customer service"
experience and tradition; a modern font can speak to a more tech-enabled banking experience; a softer one can speak to your human side and dedication to customer service"