O2 4G can’t compete on speed, but they do have a lot of great content. Upgrading to 4G makes it possible to get all this content on the go. A shift not unlike when TV went from black and white to colour. With a nod to this, our idea: ‘glorious 4G’.

We brought some serious Technicolor to the blue world of O2 - a piece of branding that could be applied to everything. The logo appeared in animated shop window displays, print, on packaging and in national and local O2 4G TV spots.