Uncharted Waters//TEDx Athens 2013 Campaign

  • TEDxAthens, which took its license in May 2009, is one of the first TEDx events worldwide. TEDxAthens seeks to develop and leverage the TED experience at a regional level, bringing together innovators and inspirational speakers in Athens, Greece.
  • This year's theme:
    UNCHARTED WATERS.
     
    Unpaved roads. Uncomfortable truths. 
    Unchallenged limits. Unmeasured depths. 
    Unfamiliar situations. Unmarked territories. 
    Unexplored emotions. Unlimited possibilities. 
    Have you ever found yourself in unknown circumstances?
    This year dive with us in uncharted waters.
    Unafraid. 
    How far are you willing to go?
  • LOGO DESIGN
  • BRANDING
  • ADVERTISING FILM
  • PRINT CAMPAIGN
     
    WELCOME TO THE UNCHARTED WATERS
  • SOCIAL CAMPAIGN //
    INSTAGRAM ACTIVITY
     
    We asked people what means for them uncharted waters.
    They uploaded their picture on Instagram with a tiltle
    and then we gathered them all and made them their "social" posters.
     
     
     
  • Credits:
     
    Advertising Agency:
    The Newtons Laboratory
     
    Creative Director: Sorotos Yiannis
    Art Director: Karagianni Dimitra
    Copywritter: Liapi Atalanti, George Theodorakopoulos
     
     

    Production: NOMINT
    Executive Producer/producer: Aristotelis Michailidis
    Direction/Creative Direction : Manos Gerogiannis/Yiannis Zoumakis
    Music/Sound Design: Oxyzed