An elegant and manual bio-plastic toothbrush with a replaceable head. This challenge required an attachment that must be durable and robust to ensure little to no movement when in use.

The aim was to form the design through research, utilising replaceable heads and a uniquely modern aesthetic whilst keeping the tooling costs as low as possible. Styling, design engineering and prototyping was required to bring the physical product to life. 

The initial concept development. A subtle form aiming to differentiate itself from other similar products by removing the organic shapes and over-moulded rubber grips. The concept reduces waste and aims to be as eco friendly as possible at end of life.

CAD development and analysis using industry standard engineering software. Parts were assessed and designed to minimise tooling investment. 

- A fully functional product manufacturable by bio-plastic injection moulding. 

- Prototyped to perfect tolerances - easy enough to snap together and hard enough to avoid accidental disassembly.

- Designed to avoid any extra tooling and in line with production constraints.

- Ergonomically designed for comfort. 

- A subtle form, differentiated from similar products by removing the organic shapes and over-moulded rubber grips.

- Reduces waste and aims to be as eco-friendly as possible at end of life.