What is Definition of Harmony?

Budějovický Budvar, Czech national brewery collaborated with Axiom brewery to brew a unique beer called Definition of Harmony. This is part of the concept "Flying brew master" where a main brew master from Budějovický Budvar travels around the Czech Republic and brews beers with mini breweries to promote them and create something special for all the beers fans.

To support this concept of flying brew master that creates this mash-ups beers I came with a concept of steampunk visuals that allows us to tell the story of collaboration and properly draw the character of each mini brewery Budějovický Budvar is promoting.