Ausamei Biscuits has been India's largest manufacturer of biscuits and confectionery for almost 80 years. Makers of the world's largest selling biscuit, Ausamei Biscuits, the company has definitely come a very long way since its inception with a reach spanning even to the remotest villages of India. The following communication aims to promote Ausamei Biscuits by increasing its target group to adults as well and focussing on all the different age groups of society and not only the younger generations.