Mixmi is a Chile based e-commerce store that was founded originally to sell Xiaomi wearable products (smartwatches, accessories, headphones etc.). The name mixmi comes from MI x mí, which in Spanish understands as “MI for me”, the symbol “x” in Chile is used as “por” = “for”, mí = me). The rebranding comes as part of the store specialization change from wearables to smart home devices. Our goal is to create an image for the brand to stand out from the other online e-commerce websites that have no humanized experience.
