Dentistry brand development
FDC strives to free people from fear and problems connected with teeth. The aim is to help people feel more confident and make their life easier. We believe that beautiful teeth are, first of all, healthy teeth. And a radiant smile is the smile of a happy person. We want to tell our patients that teeth are no longer their problem!
Why is it important?
It isn’t complicated to just make beautiful teeth. But beauty is only the result. We use all our knowledge, skills and craftsmanship to free people from the fear and bother they may have.
This aspiration is supported by the main brand values: harmony, which helps to relieve people of pain and fear; empathy, which brings sympathy into helping; professionalism, which contributes to further development and outstanding results. Visual images, which base the corporate identity, were derived from these values and related associations.
Professionalism and aesthetics
This project differs from other dentistries. The word “fine” is used as the basis
for the name. In addition, just like “fine dining”, the clinic is distinguished by a high
level of expertise, aesthetics and an expanded range of services for solving any dental problems. That is how we came up with Fine Dental Clinic.
for the name. In addition, just like “fine dining”, the clinic is distinguished by a high
level of expertise, aesthetics and an expanded range of services for solving any dental problems. That is how we came up with Fine Dental Clinic.
Sign as a monogram
Our client founded his own clinic to continue the family tradition. Therefore, we introduced the concept of a logo in the form of a monogram. We interconnected the initial letters
of the dentistry’s full name to design the brand sign.
of the dentistry’s full name to design the brand sign.
Frame as a style-forming element
The simplicity and minimalism of the corporate identity is performed by frames.
They can be put in a row one after another and form a dynamic pattern. Straight lines represent confidence and continuous development. Soft corner visualizes care
and friendliness of doctors.
They can be put in a row one after another and form a dynamic pattern. Straight lines represent confidence and continuous development. Soft corner visualizes care
and friendliness of doctors.
Flexible brand block
The Internet and social networks are the main means of communication between
the FDC brand and the audience. It was important that advertising media could be easily transformed into different formats (websites, social networks, contextual advertising ...). We have developed a flexible system that addresses these challenges.
the FDC brand and the audience. It was important that advertising media could be easily transformed into different formats (websites, social networks, contextual advertising ...). We have developed a flexible system that addresses these challenges.
Sincere communication
The essence of the Life without Dental Problems brand allows us to create communications based on the idea that teeth are regular problems which should
be solved. We are provided with a great deal of scope for sincere communication
which emphasizes the real problems people may have with their teeth.
be solved. We are provided with a great deal of scope for sincere communication
which emphasizes the real problems people may have with their teeth.
