La Mốt is a new local fashion brand for young woman who's dreaming and confident to be herself. As a brand logan "Be trendy for every Mốt", we want to catch up every life moment for every woman, to be always trendy, to be always fashionable, to be "her".
Concept for logo base on 3 criterias: Simple, Elegant and Girly, i choose simple serif font with minimal shape to create. Color i only choose 2 different shade of yellow and black for 2 side of a woman: black for strong, confident side; yellow for soft and sweet but shine on her own way.
Logo on packaging, sticker and clothes's tag:
Our message in every design bring up beauty hidden in every woman, every girl who dream to chasing her goal but also keep her own identity. Hopefully La Mốt will shine every shape, every side of each customer come to our brand, with sincerely and love.
Love, sincerely!
