FRAMO - Drive your eWay
Framo is a German company that specialized in the sale of eTrucks. With their sustainable, innovative approach, they are striving to completely redefine the industry. With regard to the web design, optimal user friendliness and an attractive product presentation were the top priorities in order to effectively communicate the advantages over conventional vehicles with combustion engines and to convince potential customers Right away with the first impression of the brand.
With its environmentally friendly, but no less performance-oriented business principle, Framo would like to attract both corporate customers and private individuals to test the electronic trucks and also purchase them afterwards.
This striving should be realized through the modern and reduced web design, which supplies all the important information without overdoing it. With the individual adaptation to web, mobile and tablet, a smooth user experienceis guaranteed on all devices.
With electric vehicles into a better future.
Framo Color Guide
In order to map the individual vehicle categories logically and clearly, we decided on a color system that is based on the appearance of the trucks and that clearly stands out from each other already at first glance when visiting the website.
In this way, users are efficiently guided through the website and can immediately find the information relevant to their individual needs. In addition, the well thought-out use of individual accent colors is appealing and attractive.
Visit the website here:
