HALD Glass –––– Corporate Identity
Is it possible to look at the world through the eyes of someone who lived 400 years ago?
We think it's possible. The intervening centuries have changed the world we live in and us, but some things have never changed. For example, the colors have not changed, the light has not changed… Our passion for creation, our artistic spirit, our desire to reach eternity have always remained the same.
The Sun, which warms us and lights our world, is perhaps the greatest proof of this. It still inspires us like centuries ago. It seeps into our room with its warmth and reflections, and drags us to unknown adventures with the different light plays it creates on the glass.
The Sun, which warms us and lights our world, is perhaps the greatest proof of this. It still inspires us like centuries ago. It seeps into our room with its warmth and reflections, and drags us to unknown adventures with the different light plays it creates on the glass.
400 years ago and today...
The same light, the same colors are waiting to be rediscovered every day. In order to explore, we only need to look through the eyes of another person, from his/her window.
The window we're looking at is Vermeer's window. The star of Vermeer, which is born from the reflection of the sun on the glass… We brought it exactly four centuries ago. We remoulded the glass with art. We worked patiently until we rediscovered the same pattern, texture, diffraction and feel. So in the end, we got the unchanging while the whole world was changing.
Nerg Studio™
Creative Team
Copywriter: Semih Hekim & Arda Arel
3D: Fatih Şahin
Motion Design: Kaan Meral
Motion Design: Kaan Meral
For Hald, a glass manufacturing brand, we needed to create a remarkable brand identity that draws its story from history and its inspiration from art. In this direction, we started our work with a comprehensive research. In order to reflect that magical world of glass, we went through the dusty pages of history. We examined many art movements from the Renaissance to the Baroque, and took a look at the works of different artists.
The story we were going to tell had to have a depth, a character. Eureka! Vermeer was exactly the person we were looking for…The Dutch painter inspired us both with his use of light and with his windows opening to different worlds in his works. We started to create our story by looking through his window. First, we took an in-depth look at the studio where Vermeer lived. Then we noticed a detail in the iron joinery of the windows with Delft architecture. the figure at the top was a clue for us. Starting from here, we tried different combinations and finally we designed the "Vermeer Star".So how would we make the Vermeer Star shine? We used stained glass to integrate our design with the identity of our brand.
