Launch Alfiruze
I was asked to create a revolution, a vision for the brand to match the local market and countries, and most of all, to help them become an icon by
designing their entire product range.
Client
The Egyptian Arab Family Company in Sinai is a global company for the cultivation of palms and dates. In Egypt and the entire Middle East, Alfiruze is the most successful manufacturer in this market and has brands and market leaders. Throughout the Arab world and the West, Al Fayrouz is also considered one of the most successful date companies of the modern era.
solution
To be an icon means to become instantly recognizable, powerful and special, something that cannot be copied, but rather an example of audacity. We decided to emphasize the most important element, which is the pattern, and we blew it up on the packaging and combined it with a multicolored background scheme that changes with the types of dates.
treats
In order to compete in the international market, we had to build a complex structure consisting of more than one type of dates and dates, a product divided into two different areas by maintaining consistency in terms of using a specific identity style and this at the same time giving each group an independent style and personality
