A product that everyone knows, combined with a necessity that everyone knows should be a no-brainer. And yet it is not. But why? Because there are topics that each of us tries to fade out, because they have a negative connotation and show us inevitable problems of our lives.
We took the horror out of this topic with a target group-specific testimonial and humorous storytelling and thus created the most successful campaign to date for Germany’s most successful long-term care insurer.
Our TV campaign was accompanied by flanking OOH in over 8000 agent stores throughout Germany and social media.
