Allianz Lebensversicherung, one of the most successful German products for securing old-age prosperity.
But unfortunately, in the perception of many Germans, it was no longer the most modern.
In order to disprove this, we created a campaign that impressively demonstrates to the viewer what all is in this product and how much expertise is behind this simple policy.
The TV campaign was accompanied by print, OOH and of course social, including humorous community management. For this purpose, we built an individual newsroom for Allianz Lebensversicherung.
