Running Butter
Running Butter is a handmade shortbread brand that targets young, healthy adults who would indulge themselves with some cookies but would hit the gym later.
The meaning behind is juxtaposing something that is fat but wanting to be fit - basically because the cookies are so good, you need to have it, even though it will make you fat, but you can work out later!
With the core idea – “shortbread with a twist”, the visual identity was developed in a playful and quirky way alongside some conversational messaging to make it more personal and bring a touch of warmth.
The meaning behind is juxtaposing something that is fat but wanting to be fit - basically because the cookies are so good, you need to have it, even though it will make you fat, but you can work out later!
With the core idea – “shortbread with a twist”, the visual identity was developed in a playful and quirky way alongside some conversational messaging to make it more personal and bring a touch of warmth.
