The project's main object was to connect the message of Anti-pornography to a young adult/ teen audience. We took the Non-profit organization "Fight the New Drug" and did a huge rebrand which included a new logo, website, and videos in order to help them reach their desired target audience.
There were three objectives in designing the new website. First was to educate on the harmful effects of pornography, second was to connect the message to a young adult/teen audience, and third to transform passive followers into active social changers by providing them with tools so that they can share the message on their own. Educate. Connect. Transform.
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