The simple design has a lot more to it than you might imagine. Although a device like the iPhone appears to be simple and inconspicuous to the human eye, a lot is going on behind the cover that most people are unaware of. They don't have to. All they need to know is that it will do what they want when they want it to.

A graphic design company face a difficult task in creating marketing materials that are distinctive enough for you to recognize and respond to. They must be specialists at reducing all distractions and disturbance so that what you see feels right and isn't confusing.

This is especially true when we have difficulty focusing and are bombarded with messages from diverse sources! There are some principles that graphic artists should never violate, just to be clear. Your visuals will be a hot jumble of fonts, colours, images, and graphics if they don't stick to the essentials, making your brand look incompetent, unreliable, and unpredictable. This will also have an impact on your product or service. With this in mind, we've prepared a list of our graphic design golden standards so you can spot well-thought-out and successful designs.

Rule 1: Stability is essential!

All of your branded materials should have the same format and appearance. Everything you put out there is meant to build a relationship with your potential customers, so assure it's relevant throughout your website, business cards, social media, brochures, flyers, and goods. Customers are going to be aware. They'll also receive the idea that your company is dependable and stable.

Rule 2: Limit the number of fonts you choose

It's quite acceptable to use two fonts. Maybe three, but more is confusing and difficult for your customer's mind to grasp. Most importantly, your main points - what you're attempting to say - will be missed. The goal of graphic design is to make what you're trying to express as plain and understandable as possible. If you use too many fonts, the design and the message you're trying to convey will become overly complicated.

Rule 3: Don't overdo it with the colours

Using the right colours can have a huge impact. Mixing it up with too many distinct ones, as well as utilising too many fonts, can be disastrous. Graphic designers will create a basic and consistent colour palette for the brand or business so that your message is obvious and understood rather than conflicting or disturbing.

Rule 4: Make use of white space

It's a wonderful thing to have some white space. It allows the design to take in its context and flourish. It's also another reason to avoid using too many fonts and colours. White space helps readers relax by reducing clutter and allowing their sight and minds to rest. The objective is to get rid of anything that isn't necessary so that the important elements are highlighted.

Rule 5: Ensure that design elements are properly aligned

Random design components littered across a page will make it appear as if you've never given the reader any consideration. When it takes little effort to position objects correctly, no one wants to see a jumbled and disorganised advertisement or flier. Consider how the material is presented to someone who is seeing it for the first time.

Rule 6: Correctly scale image dimensions

Experiment with image sizes and dimensions, but don't extend photos or logos to the point where they look untidy online or in print. Photos with distorted portraits or landscapes can make your brand appear amateur and as if you have no idea what you're doing!

Final thoughts…

It's never been easier to produce great-looking graphics and logos with the arrival of affordable design tools and creative platforms.

According to surveys, over 90% of individuals decide whether or not to buy a product or service based on its aesthetic beauty. That is why a graphic design agency in Dubai is so vital in influencing how people perceive your company. You can't afford to invest in effective graphic design, whether you're selling items, advocating social causes, developing brand credibility, or simply trying to attract new customers. Zapio Technology is a graphic design company in Dubai that has a high success rate in putting together graphic design studios in the UAE for their clients. Our result-oriented graphic design services will help you increase your marketing conversion ratios!