Local Business Poster - Luanas Coffee and Beer
DDN 101 Design Thinking class assignment
(the address I used is changing as they are finding a new location)
Studied local Phoenix business Luanas Coffee and Beer and created a poster advertisement. Used Luanas' fonts and imagery to ensure branding consistency.
Roughs:
Brainstorming:
Example of the Luanas' personal images and logo design:
Luanas has many different kinds of art they use. I wanted to utilize this art in the poster. They also work a lot with local Phoenix artists, so I think the brand should focus on the art aspect. If people are attracted to something, they will be more likely to notice something or interact with it online.
I did a lot of personal study into their brand and business. I learned about their beginnings and worked to incorporate the messages they care about.
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