egotree Nootropics
The very first nootropic dietary supplement Taiwan company, egotree began in 2020, which has the highest interest in human consciousness and the science of neuroscience and obsesses about the malleability of the brain, has developed the nootropic made-by nature planet extraction. With the sense of mission to promote the nutrition of the brain, Egotree has dedicated to be the pilot of the brain workers.
The combination of the ego and tree in brand identity, started from the exercise of spherical energy body. By capturing the process of brain, transferring the floating, the bumping, the gathering and dispersing of energy into a symbol, and further extending the concept of the package. Constructing the unique graphics of capsule, one (zone) and two (still), in addition to conveying the abstract experience of the product.
In order to divide the stereotype that marketing of dietary supplement usually emphasis the ingredient and the effect, by using the abstract visual with the warm tones color system to build up the image of the brand, connecting Egotree's brand definition " start from people " and the idea of bring the revolutionary experience to the consumer.
The combination of the ego and tree in brand identity, started from the exercise of spherical energy body. By capturing the process of brain, transferring the floating, the bumping, the gathering and dispersing of energy into a symbol, and further extending the concept of the package. Constructing the unique graphics of capsule, one (zone) and two (still), in addition to conveying the abstract experience of the product.
In order to divide the stereotype that marketing of dietary supplement usually emphasis the ingredient and the effect, by using the abstract visual with the warm tones color system to build up the image of the brand, connecting Egotree's brand definition " start from people " and the idea of bring the revolutionary experience to the consumer.
Type: Branding
Year: 2021
Year: 2021
Design Agency: 不毛 nomo®creative
Creative Direction: Chi Tai Lin
Art Direction: Yu Chien Lin
Identity Design: Chi Tai Lin, Wei Yun Kan
Packaging Design: Yu Chien Lin, Chi Tai Lin (Graphic Design), Allison Hsiao (Die-Cut)
Web UI: Wei Yun Kan, Yu Chien Lin
Project Manager: Yu Chien Lin
Print:Wei Yang Print Plan Agent
Project Photography: Wei Yun Kan (Packaging)
Motion Graphic: Ruopu Li (Identity)
Client: egotree
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