BA Senior Project DSGN 197 SJSU

Project 1

Visual Storytelling

We are stories. Everything humans do and experience evolves around some kind of story. It’s the way we contextualize information and experience to make it meaningful. Story is the way that we remember to remember who we are and where we have come from and where we can go.

Design an orihon style folding booklet visualizing the unique personality and character of your interview partner and their relationship to nature, specifically around water. collect information (see questions below) about them in order to interpret and transform your research into a compelling design using abstract pattern development, storytelling, poetry, quotes, lyrics etc

Brief

Emphasis will be placed upon original concept development and the exploration of diverse processes, techniques and methods. (photography, screen printing, xerography…) you will be expected to experiment and explore, thereby expanding on your visualizing skills.

Questions to be answered

1. Who inspires you? Why?
2. What color do you most resonate with? Why?
3. How do you access your intuition?
4. How has life changed you since Covid?
5. What invitations are you offering to the world?
6. Tell me a transforming experience you’ve had in nature.
7. What makes you feel connected with the world?
8. How do you quiet your mind?
9. When do you experience fluidity?
10. What is one thing you want me to know about you?

Project 2

Problem statement

Creative work reaches deep into our intuitive and unconscious minds, into our hearts and feelings. the sea change design process helped to define your calling and its embedded meaning.

Now you will examine the ways in which this abstract idea can be interpreted and represented in visual form, offering clarity, embedded meaning and understanding to the viewer.

Stay away from literal translation and use metaphors and story telling for your design. emphasis will be placed upon original concept development and the exploration of diverse processes, techniques and methods. you will be expected to experiment and explore, thereby expanding on your visualizing skills.

Goal

Visualize a highly abstract idea that source from your growing awareness of the deeper aspects of yourself in your own personal voice by exploring design elements, typography and diverse processes:

eg drawing, photography, xerography, abstraction, typography, collage, textures, sculpture, different types of materials: paper, fabric, vellum, cardboard, metal, wood, foil…

Deliverable

DESIGN A POSTER OF YOUR CALLING INTENTION w/CALENDAR FOR THE YEAR 2022

22”x 28” MINIMUM final size;
4cp

1st level of information:
your calling
(you can add your embedded meaning)

2nd level of information:
calendar
(keep it to less than 1/4 of the format)
explore the circular/cyclical nature of time in your visualization

Project 3

Problem statement

Entrepreneurship and branding—PURPOSE, IDENTITY, WEB APPEARANCE & ARTIFACT

You are a group of 4–5 students with similar calling intentions to collaborate on a branding project.

goal

Design the intention and the brand for a fictitious non-profit organization that engages in the field of water:
. water literacy (education)
. water & social justice (gender equality)
. water & culture (appreciation / art / imagination)
. water & ecology (biodiversity / climate change / indigenous & emerging technologies)

Each group member chooses a role:
. Recorder
. Materials Manager
. Reporter
. Facilitator
. Timekeeper

Ground rules:
Mutual respect, active listening/note taking, equal time to talk, empathy

Clarify techniques for group decision making at the beginning:
consensus, compromise, authority, majority

deliverable

Your group will design
. concept map of the field of water
. name and intention of your organization
. visual identity
. online appearance
. one artifact of your organization, eg: poster campaign, sculpture, product, animation, exhibit, game, etc
. ripple story (how the artifact influences individuals, culture, and the world over time)

11x17 booklet wire bound with the following 8 pages:

1. cover
2. concept map
3. brandmark
4. area of isolation
5. homepage + one additional web page
6. artifact
7. ripple story
8. back cover

Project 4

The process notebook

Created a notebook of all the projects that was done this semester to show the progress of are work

. Cover page

. your full name
. Fall 2021
. BA Senior Project Process Notebook

. Table of Contents

. Project 1

. chapter introduction
. notes interview
. thumbnails, concepts, sketches, one option
. final design mockup with analysis

. Project 2

. chapter introduction
. notes of process
. thumbnails, concepts, sketches, all options
. final design mockup with written analysis

. Project 3

. chapter introduction
. notes of process
. all the groups thumbnails, concepts, sketches, options
. final design mockup of ALL 8 pages with written analysis

. your resume

. Business Card

. List of fellow students with their calling intentions and email contact info

BA Senior Project DSGN 197 SJSU

Owner

BA Senior Project DSGN 197 SJSU

Tools

Creative Fields